Value Chain and Business Development Strategy of MOCAF Cap Kujang in Sumedang Regency

Mira Ismiyanti Pribadi; Wawan Gunawan; Rijanti Rahaju Maulani

doi:10.5614/3bio.2022.4.2.1

Value Chain and Business Development Strategy of MOCAF Cap Kujang in Sumedang Regency

Published: 2022-01-01 | DOI: 10.5614/3bio.2022.4.2.1 | Vol 4, Issue 2 (2022) | Cited by: 1

Authors

Mira Ismiyanti Pribadi

ORCID: 0000-0002-0966-2815 · OpenAlex: A5040156811

Wawan Gunawan

ORCID: 0000-0003-2720-1710 · OpenAlex: A5001721697

Rijanti Rahaju Maulani

ORCID: 0000-0003-2237-5842 · OpenAlex: A5078105034

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Abstract

MOCAF Cap Kujang is one of the MOCAF (Modified Cassava Flour) produced in Sumedang that has been produced since 2012, but until now, the business development is still limited. The challenges in MOCAF Cap Kujang are the limited availability of raw materials, the lack of intensive marketing, and the government has not paid attention to the MOCAF business in Sumedang. This study aims to analyze value chain activities in MOCAF Cap Kujang, identify internal and external factors that influence the MOCAF Cap Kujang business, and determine the business development strategy for the MOCAF Cap Kujang business. The method used for value chain analysis was Porter

Keywords

MOCAF; Porter; SWOT-AHP; value chain

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Research Intelligence

Data from OpenAlex ↗

Metrics

Citations

0.14

FWCIfield-weighted

49th

Percentilevs same year + field

Article

Work type

DIAMOND

Open Access

Topics

Food and Agricultural Sciences Primary

0.96

Food Science › Agricultural and Biological Sciences › Life Sciences

Agriculture and Agroindustry Studies

0.93

Related Research

Citation Trend

2024

Citation Timeline

Year	Citations
2024	1

Semantic Profile AI-classified research signals

Core Domains

Business 0.62

level 0

SWOT analysis 0.59

level 2

Value (mathematics) 0.50

level 2

Secondary Topics

Business administration 0.37 Marketing 0.26

Institution Network

Bandung Institute of Technology ID
Mira Ismiyanti Pribadi · Wawan Gunawan · Rijanti Rahaju Maulani

References

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Arifin. Pengantar Agroindustri. 2016. Bandung: CV. Mujahid Press.
Putri, N.A., Herlina, H., Achmad, S. Karakteristik MOCAF (Modified Cassava Flour) Berdasarkan Metode Penggilingan dan Lama Fermentasi. Jurnal Agroteknologi. 2018. 12(1):79-89. DOI: https://doi.org/10.19184/j-agt.v12i1.8252 DOI: 10.19184/j-agt.v12i1.8252
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Kaplinsky, R., Morris, M. A Handbook for Value Chain Research. 2001. Brighton, United Kingdom, Institute of Development Studies, University of Sussex.
Setyaningsih, N.N., Suhatmini H., Any S. Analisis Rantai Nilai Agroindustri MOCAF (Modified Cassava Flour) di Kabupaten Wonogiri. JASEP, 2015. 1(1):1–12.
ACIAR. Membuat Rantai Nilai Lebih Berpihak pada Kaum Miskin. 2012. Canberra: ACIAR Monograph.
Aji V. P., Yudhistira R., Sutopo W. Analisis Nilai Tambah Pengolahan Ikan Lemuru Menggunakan Metode Hayami. Jurnal Ilmiah Teknik Industri. 2018. 17(1):56-61. DOI: https://doi.org/10.23917/jiti.v17i1.5611. DOI: 10.23917/jiti.v17i1.5611
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Suroso, J.S. Value Chain Model by Porter. 2017. Available from: https://mmsi.binus.ac.id/2017/08/25/value-chain-model-by-porter/#:~:text=Inbound%20Logistics%20(Logistik%20dalam)%3A,%2C%20gudang%2C%20atau%20toko%20ritel.
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Saragih, S.S.C., Salmiah, Chalil, D. Analisis Nilai Tambah dan Strategi Pengembangan Pengolahan Ubi Kayu menjadi Tepung MOCAF (Modified Cassava Flour). Journal of Agriculture and Agribusiness Socioeconomics. 2013. 2(5):1-15.
Kodrat, K.F., Sinulingga, S., Napitupulu, H., Hadiguna, R.A. Value Added Analysis of Agroindustry Supply Chain Passion Syrup in North Sumatera Province. International Journal of Advanced Research (IJAR). 2018. 6(3):713-720. DOI: 10.21474/IJAR01/6723. DOI: 10.21474/ijar01/6723
Ningsih, K., Hamamah, H. Matriks Internal Factor Evaluation (IFE) dan External Factor Evaluation (EFE) Buah Naga Organik (Hylocereus undatus). Agromix Jurnal Ilmiah Fakultas Pertanian. 2014. 5(1):12-21. DOI: https://doi.org/10.35891/agx.v5i1.694. DOI: 10.35891/agx.v5i1.694
Suprapto, R., Azizi, Z. W. Pengaruh Kemasan, Label Halal, Label Izin P-IRT Terhadapa Keputusan Pembelian Konsumen UMKM Kerupuk Ikan. Jurnal REKOMEN. 2020. 3(2): 125-133. DOI: 10.31002/rn.v3i2.1984. DOI: 10.31002/rn.v3i2.1984
Septiawan, H., Rusdarti, R., Haryati, T. Marketing Strategies of Wawasan Newspaper in Maintaining Market Share in Semarang. Journal of Economic Education. 2020. 9 (1):55-63. DOI:10.15294/jeec.v9i1.37603. DOI: 10.15294/jeec.v9i1.37603
Mujahid, A., Isharyani, M.E., Widada, D. Analisis Strategi Pemasaran Mengunakan Metode Quantitative Strategic Planning Matrik (QSPM) Studi Kasus : Borneo Project. Jurnal Rekayasa Sistem Industri. 2018, 7(2):111-118. DOI: https://doi.org/10.26593/jrsi.v7i2.2995.111-118. DOI: 10.26593/jrsi.v7i2.2995.111-118
Hidayat, L., Salim, S. Analisis Biaya Produksi dalam Meningkatkan Profitabilitas Perusahaan. Jurnal Ilmiah Manajemen Kesatuan. 2013. 1(2):159-168.
Djordje, N., Jelena, S., Zivan, Z., Predrag, D., Ivan, M., and Jyrki, K. AHP Model for Prioritization of Strategies of the Resort Stara Planina. Serbian Journal of Management. 2018. 10 (2):141-150. DOI:10.5937/sjm10-8928. DOI: 10.5937/sjm10-8928
Bojan, S., Dorde N., Zivan, Z., Dejan, B. SWOT-AHP Method Application to Determine Current Energy Situation and Define Strategies for Energy Security Improvement. Thermal Science. 2018. 1-12. DOI:10.2298/TSCI180319248S. DOI: 10.2298/tsci180319248s
Cahya. AHP (Analytical Hierarchy Process). 2018. Available from: https://cahyadsn.phpindonesia.id/extra/ahp.php

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[ref-1] Tama, I.P., Yuniarti, R., Eunike, A., Azila, W., Hamdala, I. Model Supply Chain Agroindustri di Indonesia: Studi Kasus Produk Singkong. 2019. Malang: UB Press.

[ref-2] Arifin. Pengantar Agroindustri. 2016. Bandung: CV. Mujahid Press.

[ref-3] Putri, N.A., Herlina, H., Achmad, S. Karakteristik MOCAF (Modified Cassava Flour) Berdasarkan Metode Penggilingan dan Lama Fermentasi. Jurnal Agroteknologi. 2018. 12(1):79-89. DOI: https://doi.org/10.19184/j-agt.v12i1.8252 DOI: 10.19184/j-agt.v12i1.8252

[ref-4] Hana, O.D.B. Produksi Tepung Terigu Masih Bisa Tumbuh 5 Persen. 2019. Available from: https://ekonomi.bisnis.com/read/20191014/257/1158785/produksi-tepung-terigu-masih-bisa-tumbuh-5-persen.

[ref-5] FAOSTAT. Compare Data. 2021. Available from: http://www.fao.org/faostat/en/#compare.

[ref-6] Helmi, R.L., Khasanah, Y., Mahelingga, D.E., Damayanti, E. Optimalisasi Proses dan Potensi Pengembangan Industri Berbasis UMKM Modified Cassava Flour (MOCAF). 2020. Jakarta: LIPI Press.

[ref-7] Kaplinsky, R., Morris, M. A Handbook for Value Chain Research. 2001. Brighton, United Kingdom, Institute of Development Studies, University of Sussex.

[ref-8] Setyaningsih, N.N., Suhatmini H., Any S. Analisis Rantai Nilai Agroindustri MOCAF (Modified Cassava Flour) di Kabupaten Wonogiri. JASEP, 2015. 1(1):1–12.

[ref-9] ACIAR. Membuat Rantai Nilai Lebih Berpihak pada Kaum Miskin. 2012. Canberra: ACIAR Monograph.

[ref-10] Aji V. P., Yudhistira R., Sutopo W. Analisis Nilai Tambah Pengolahan Ikan Lemuru Menggunakan Metode Hayami. Jurnal Ilmiah Teknik Industri. 2018. 17(1):56-61. DOI: https://doi.org/10.23917/jiti.v17i1.5611. DOI: 10.23917/jiti.v17i1.5611

[ref-11] Bhayangkari, S.K.W. Tata Kelola Rantai Nilai Global pada Industri. Jurnal Manajemen Terapan dan Keuangan. 2012. 1(1):9-32. DOI: https://doi.org/10.22437/jmk.v1i1.1777. DOI: 10.22437/jmk.v1i1.1777

[ref-12] Suroso, J.S. Value Chain Model by Porter. 2017. Available from: https://mmsi.binus.ac.id/2017/08/25/value-chain-model-by-porter/#:~:text=Inbound%20Logistics%20(Logistik%20dalam)%3A,%2C%20gudang%2C%20atau%20toko%20ritel.

[ref-13] Arianti, Y.S., Waluyati, L.R. Analisis Nilai Tambah dan Strategi Pengembangan Agroindustri Gula Merah di Kabupaten Madiun. Jurnal Ekonomi Pertanian dan Agribisnis. 2019. 3(2):256-266. DOI: https://doi.org/10.21776/ub.jepa.2019.003.02.4. DOI: 10.21776/ub.jepa.2019.003.02.4

[ref-14] Saragih, S.S.C., Salmiah, Chalil, D. Analisis Nilai Tambah dan Strategi Pengembangan Pengolahan Ubi Kayu menjadi Tepung MOCAF (Modified Cassava Flour). Journal of Agriculture and Agribusiness Socioeconomics. 2013. 2(5):1-15.

[ref-15] Kodrat, K.F., Sinulingga, S., Napitupulu, H., Hadiguna, R.A. Value Added Analysis of Agroindustry Supply Chain Passion Syrup in North Sumatera Province. International Journal of Advanced Research (IJAR). 2018. 6(3):713-720. DOI: 10.21474/IJAR01/6723. DOI: 10.21474/ijar01/6723

[ref-16] Ningsih, K., Hamamah, H. Matriks Internal Factor Evaluation (IFE) dan External Factor Evaluation (EFE) Buah Naga Organik (Hylocereus undatus). Agromix Jurnal Ilmiah Fakultas Pertanian. 2014. 5(1):12-21. DOI: https://doi.org/10.35891/agx.v5i1.694. DOI: 10.35891/agx.v5i1.694

[ref-17] Suprapto, R., Azizi, Z. W. Pengaruh Kemasan, Label Halal, Label Izin P-IRT Terhadapa Keputusan Pembelian Konsumen UMKM Kerupuk Ikan. Jurnal REKOMEN. 2020. 3(2): 125-133. DOI: 10.31002/rn.v3i2.1984. DOI: 10.31002/rn.v3i2.1984

[ref-18] Septiawan, H., Rusdarti, R., Haryati, T. Marketing Strategies of Wawasan Newspaper in Maintaining Market Share in Semarang. Journal of Economic Education. 2020. 9 (1):55-63. DOI:10.15294/jeec.v9i1.37603. DOI: 10.15294/jeec.v9i1.37603

[ref-19] Mujahid, A., Isharyani, M.E., Widada, D. Analisis Strategi Pemasaran Mengunakan Metode Quantitative Strategic Planning Matrik (QSPM) Studi Kasus : Borneo Project. Jurnal Rekayasa Sistem Industri. 2018, 7(2):111-118. DOI: https://doi.org/10.26593/jrsi.v7i2.2995.111-118. DOI: 10.26593/jrsi.v7i2.2995.111-118

[ref-20] Hidayat, L., Salim, S. Analisis Biaya Produksi dalam Meningkatkan Profitabilitas Perusahaan. Jurnal Ilmiah Manajemen Kesatuan. 2013. 1(2):159-168.

[ref-21] Djordje, N., Jelena, S., Zivan, Z., Predrag, D., Ivan, M., and Jyrki, K. AHP Model for Prioritization of Strategies of the Resort Stara Planina. Serbian Journal of Management. 2018. 10 (2):141-150. DOI:10.5937/sjm10-8928. DOI: 10.5937/sjm10-8928

[ref-22] Bojan, S., Dorde N., Zivan, Z., Dejan, B. SWOT-AHP Method Application to Determine Current Energy Situation and Define Strategies for Energy Security Improvement. Thermal Science. 2018. 1-12. DOI:10.2298/TSCI180319248S. DOI: 10.2298/tsci180319248s

[ref-23] Cahya. AHP (Analytical Hierarchy Process). 2018. Available from: https://cahyadsn.phpindonesia.id/extra/ahp.php